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Personal Injury Attorneys

Goldberg & Loren, El Paso Law Firm

32+Years Experience
20,000+Cases Handled
98%Success Rate
Goldberg & Loren, El Paso Law Firm
AVVO 10.0 Superb
A+ BBB Accredited
Super Lawyers Selected
Distinguished
NATIONAL TRIAL LAWYERS Top 100
Multi-Million Dollar Advocates Forum Member

El Paso sits at the far western tip of Texas, where the state meets New Mexico and Mexico, a bilingual border city framed by the Franklin Mountains and home to Fort Bliss, the UTEP Miners, and the Sun Bowl.

As one of the busiest commercial land ports in the nation, it moves enormous volumes of cross-border truck traffic along I-10, Loop 375 (the Border Highway), and US-54, and those heavy trucks make crashes especially severe. When a wreck, or a fall on unsafe property, puts you in the hospital, Goldberg & Loren takes on the insurance company for you.

Every case starts with a free consultation, and you pay nothing unless we win.

We have represented injured people since 1994, and today we work across El Paso and all of El Paso County. Below you’ll find every kind of case we handle here, plus the other Texas cities we serve. Pick your type of injury for a plain-English breakdown of how the law applies and what your claim is worth.

Matthew Kotzen
Reviewed by
Personal Injury Attorney • Member, State Bar of Texas
Top 100 Civil Plaintiff Attorneys Best Attorneys of America

A former insurance-defense trial attorney, Matthew Kotzen spent the early part of his career representing insurance companies before switching sides to fight for injured people. He earned his J.D. from the Walter F. George School of Law at Mercer University, is a Lifetime Member of Best Attorneys of America, and is admitted to the State Bar of Texas.

“In my experience, victims of personal injury claims are looking for answers. My decades of experience is exactly what they need.”— Matthew Kotzen
Free Case Review →

Goldberg & Loren Fights for Maximum Compensation

Martindale-Hubbell Distinguished 2025Martindale-Hubbell Client Champion Gold 2025

Pay Nothing, Unless We Win

Services We Offer in El Paso

Start with your type of case — the law, the deadlines, and the insurance that apply are different for each.

A Little About El Paso

El Paso sits at the far western tip of Texas against the Franklin Mountains and the Chihuahuan Desert, famous for its dramatic sunsets and its blended border culture along the Rio Grande.

  • Population: about 680,000, consistently ranked among the safest large cities in the U.S.
  • Sports: the El Paso Chihuahuas (Triple-A baseball), the UTEP Miners, and the El Paso Locomotive (soccer).
  • Known for: Fort Bliss, cross-border trade, Mexican and Southwestern heritage, and the Sun Bowl.

Explore Other Texas Cities

We work statewide from our Hill Country office. If your accident happened somewhere else in Texas, start with the city closest to you:

Why Injured El Pasoans Choose Goldberg & Loren

We have spent decades on both sides of the insurance fight. Our attorneys know how carriers value claims because they once built those defenses, and now they use that same playbook for injured people.

That inside knowledge, paired with a real Texas office and a statewide reach, is why clients trust us with cases from a rear-end wreck on Loop 375 to a catastrophic truck crash on I-10.

We take every case on a contingency fee, so hiring us costs nothing up front and nothing at all unless we win. We answer the phone 24/7, because accidents do not keep business hours.

Frequently Asked Questions

Our office is at 211 Ranch Rd 620 S, Suite #230, in Lakeway, TX 78734, near Austin. From there we serve El Paso and El Paso County and clients across Texas.

Yes. From our Lakeway office we work across El Paso and El Paso County and throughout the state. Use the service links above to start with your type of case.

Since 1994. In that time we have handled more than 20,000 cases and recovered over $550 million for our clients.

Yes. Every case starts with a free consultation, and you pay nothing unless we win.

Goldberg & Loren

211 Ranch Rd 620 S, Suite #230
Lakeway, TX 78734
(512) 254-4424
Our Office Location
Serving El Paso & El Paso County
George Goldberg, founding partner of Goldberg & Loren

George Goldberg

Founding Partner • J.D. Magna Cum Laude, University of Miami

“I started on the defense side. I know every trick they use. Now I use that knowledge to fight for people who need it most.”

With over 32 years of trial experience and more than 20,000+ cases handled, George began his career in 1994 defending airlines and corporations—giving him rare insight into how the other side operates. Since 1996, he’s used that insider knowledge exclusively for plaintiffs, building Goldberg & Loren into a firm with a 98% success rate.

32+
Years
20K+
Cases
98%
Success
$550M+
Awarded
On This Page
4.9 on Google
Avvo 10.0 Superb
Super Lawyers Selected
AV Preeminent Rated
$550M+ Recovered
20,000+ Cases Won
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