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Appleton, Wisconsin Personal Injury Lawyer Resources

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Appleton anchors the Fox Cities and the broader Fox River Valley, a region where seasonal weather plays a bigger role in injury cases than most people expect. Winter ice, lake-effect snow, rural county roads, and the mix of passenger cars and heavy commercial trucks along US-41 and I-41 drive a recurring pattern of rear-end crashes, single-vehicle rollovers, and pedestrian strikes in parking lots and downtown crosswalks. Wisconsin's legal framework then determines what an injured person can recover.

Wisconsin follows modified comparative fault with a 51 percent bar: if you are 50 percent or less at fault, your damages are reduced by your percentage of fault, and if you are 51 percent or more at fault, you recover nothing. That threshold changes how every case has to be prepared, because one or two percentage points in the fault allocation can be the difference between a full recovery and no recovery at all. Wisconsin generally applies a three-year statute of limitations to personal injury claims, but wrongful death, medical malpractice, and claims against government entities follow their own rules, and in my 32 years of practice I have seen good cases lost simply because someone waited too long to involve a lawyer.

Goldberg & Loren handles Appleton and Fox Valley injury cases across the usual practice areas: auto and truck crashes, motorcycle and bicycle collisions, slip-and-fall and premises cases, dog bites, and wrongful death. George Goldberg founded the firm after starting his career defending airlines and insurers in 1994 and switching to the plaintiff side in 1996. That defense background helps us anticipate the arguments Wisconsin adjusters and defense firms run, especially on the fault allocation that the state's 51 percent bar makes so critical.

Below you will find our Appleton-focused articles and FAQs covering the issues Fox Valley clients ask about most often in an initial consultation.

If you were hurt in Appleton or anywhere in the Fox Cities, we offer a free consultation and you pay nothing unless we recover money for you. Call us 24/7 at 1-888-352-9243.

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Frequently Asked Questions

How long do I have to file an injury lawsuit in Wisconsin?
Wisconsin generally gives you three years from the date of injury to file a personal injury lawsuit. Wrongful death, medical malpractice, and claims involving government entities follow their own rules and shorter notice windows. If you are unsure which deadline applies to your case, call us before making any assumptions.
What does Wisconsin's 51 percent comparative fault rule mean for me?
Wisconsin follows modified comparative fault with a 51 percent bar. If a jury finds you 50 percent or less at fault, your damages are reduced by your percentage of fault; if they find you 51 percent or more at fault, you recover nothing. This makes the fault allocation one of the most important fights in any Wisconsin case.
I slipped on ice in an Appleton parking lot. Is that a case?
It depends on whether the property owner took reasonable steps to remove or warn about the hazard. Wisconsin law does not impose strict liability for every icy surface (there is a natural accumulation doctrine that sometimes limits cases), but when a business fails to maintain its lot, has not applied salt, or has created an unusual hazard, those cases are absolutely viable. Photographs and weather records taken right after the fall are critical.
What if the driver who hit me had no insurance?
Wisconsin auto policies are required to include uninsured motorist coverage, and underinsured motorist coverage is commonly added. If the at-fault driver has no insurance or too little insurance to cover your injuries, we pursue a claim against your own UM/UIM carrier. These are still contested claims, and having a lawyer involved generally changes the value significantly.
Should I give a recorded statement to the other driver's insurer?
Usually not. In my experience, recorded statements taken before you understand your injuries are used to lock you into a version of events that limits your recovery later. You are not required to give one to the other driver's insurer. Call us first and we will handle communications with the other side.
Does Goldberg & Loren charge anything up front for an Appleton case?
No. We handle Wisconsin injury cases on a contingency fee: we only get paid if we recover money for you, and our fee comes out of the recovery. The consultation is free, we advance case costs, and if we do not win, you owe us nothing.

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George Goldberg and the Goldberg & Loren team have spent 32+ years and handled over 20,000 injury cases. Free consultation. You pay nothing unless we win.

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