Our Attorneys

From the Defense Side to Your Side

George Goldberg began his career in 1994 defending airlines and insurance companies. Within two years, he saw how the system was stacked against injured people — and switched sides. He opened his own firm in 1996, partnered with trial attorney James Loren, and built Goldberg & Loren into a personal injury practice with more than 32 years of trial experience.

Today, that defense-side experience is your advantage. We know the playbook insurance adjusters use because we helped write it. Every strategy, every delay tactic, every lowball offer — we've seen it from the other side of the table.